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Rolex Watches are probably one of the most famous branded watches you can buy in the world today. They are regarded as luxury at its best and with a very strong second hand re-sale value it can also prove to be one of the shrewdest long term investment products in the market place.

A weak economy combined with having a weak Dollar and Euro means that Rolex have increased their prices no less than 3 times on their complete range in 2008 through to 2009. This in turn has resulted in price increases being reflected throughout the range of all second hand rolex watches.

When purchasing your first Rolex watch there are a few tips that I would like to share with you to help make your purchasing experience a pleasurable one and hopefully worry free.

The Rolex second hand market is riddled with copies, replicas, fakes, and also include fake boxes, paperwork and booklets. Therefore, it can be a mine field out there so please don’t be afraid to ask the watch dealer some important questions. If you are unsure about the replies then it may be best to look somewhere else. Remember, there’s a big world-wide market out there with thousands of authentic Rolex watches available for sale, so don’t get disheartened if the first enquiry is not as successful as you had wished for.

1. Don’t buy any Rolex watch without its original certificate and please be aware that Rolex do not issue duplicates. The certificate is produced by Rolex when the watch is manufactured and has its individual number inscribed on the watch head which will match the embossed number on the paperwork. Please be aware of copies, scanned or faxed copied paperwork.

2. Ask the seller for the individual serial number off the watch in question and any Rolex agent will confirm the Rolex watch is 100% genuine and is not on the Rolex lost or stolen list. There may be a small charge for this service, but this is negligible compared to potentially buying a stolen Rolex watch and later having it confiscated by the police.

3. Remember that there is always a good second hand market value for all Rolex watches be it through the retail sector or online, so if the watch appears too cheap then it probably isn’t authentic.

4. Second hand Rolex watches with the appropriate box and original paperwork can achieve up to 70% of its current retail price on the open market. This will depend on age, condition and model.

If you have purchased your first Rolex watch I hope you enjoy wearing it for many years to come. If it is kept in good condition and serviced regularly then it can, over a period of time, be the best investment you make.